Ok, I know this looks like an advertisement, but I did take these pictures myself, of my own carpet, & I have a huge tip for you purse lovers! See how well Tuff Stuff cleaned a stain on the carpet in my apartment? I will never be charged a “carpet cleaning” fee upon moving out again! But listen up - although Tuff Stuff is as they say, really tough, it is gentle enough to be the perfect cleaner for the fabric of your Coach purses. I posted the picture of my carpet because I was in a rush and forgot to take photos of the cleaning process of my Coach purse, but believe me, it was bad! I had spilled hot chocolate all over one side & it had the normal dirt stains around the base of the bag and along the zipper. Tuff Stuff removed every trace of dirt, chocolate, and grime and my bag looks like new! I was bummed when my friend ensured me that Coach offered a free cleaning service in addition to the free repair service with their standard Coach warranty — this is, unfortunately, not true. Luckily, I found this product that cleans pretty much effortlessly. You just give the can a shake, spray directly on your purse (you can spray all over, or just spot clean), wait 30-40 seconds, and scrub with a damp cloth/brush. Within minutes the dirt/stain will lift and you’ll be left with a beautiful purse again!